As a loyal electric scooter user, I know that proper maintenance has a decisive influence on the performance and lifespan of the vehicle. 1. Battery maintenance: worry-free and cost-effective When maintaining the battery of my EK6 electric scooter, I have some useful tips. Every time I charge, I take out the appropriate charger and then start charging in a well-ventilated and shaded place under my house. I am extra careful and unplug the battery immediately once the battery is full, because I know that overcharging the battery is harmful. For lead batteries, I usually charge for 6 - 8 hours. In addition, I do not charge the battery when it is completely empty, but when the battery level is low, I start charging immediately. Once I forgot to charge because I was busy, and after the battery was deeply discharged, its performance deteriorated significantly. Since then, I have been particularly careful not to discharge the battery too deeply. When the electric scooter is not used for a long time, I charge it once a month to keep the battery level between 20% and 80%. 2. Tire maintenance: safety and comfort The condition of the tires is a major factor in determining the riding experience. I check the tire pressure regularly and follow the instructions in the manual: front wheel 2.2 bar, rear wheel 2.3 - 2.4 bar. When I'm out and about, I also pay attention to whether the bike feels strange or requires effort, and then the tire pressure is the first thing I think of. I also take care not to wear the tires too much. If I notice that a stone or other small foreign object has penetrated the tire, I take care of it as soon as possible. Once I accidentally stepped on a large nail, but luckily I noticed it in time, otherwise it could have easily caused a tire puncture. In hot summer, I park the bike in the shade if possible to prevent the tires from being damaged by sunlight. 3. Brake system maintenance: Not to be underestimated The brakes are of vital importance for safety. In everyday driving, I avoid sharp braking as this causes excessive wear on the brake pads. Occasionally, I check the thickness of the brake pads and if I notice that the brakes are not as sensitive as they used to be, I go to the garage to have them repaired. If it is raining or I am driving downhill, I prepare for this as the braking distance is longer. 4. Thorough cleaning of the vehicle Every time after riding, I clean the bike thoroughly, especially the chain area. If dust and mud are not removed in time, they can corrode the chain. Once I had a problem that the chain had not been cleaned for a long time and as a result it became rusty and rough, which made riding very difficult. When I ride in the rain and come home, I dry the bike thoroughly, especially the brakes and the engine. 5. Proper parking as a maintenance measure My Electric scooter EK6 has a permanent parking space, namely the garage under my house. It's cool, dry, and well-ventilated there. When I park the bike, I keep it upright and make sure the tire pressure is adequate. If I'm not going to ride the bike for a few days, I charge it once a month to maintain the battery. 6. Developing good driving skills I think that good driving habits are very beneficial for electric scooters. I don't accelerate suddenly by turning the accelerator pedal hard, and I don't brake abruptly either. When I encounter bad road conditions or have to go uphill, I occasionally use a little muscle power to assist, which can also reduce the load on the battery. 7. Checking other components I also occasionally check the engine and see if the bolts on the wheel shaft and engine cover are loose. I also pay attention to the wire connections. One time I noticed a wire connection was loose and immediately went to the shop to tighten it. I have gained these maintenance experiences over time while using the electric scooter and hope that they will also be useful to other users.

In modern urban life, electric bikes have become the preferred mode of transportation for many people due to their convenience and environmental friendliness. Take the EVERCROSS EK8, for example.S For example, this bike is equipped with a newly developed 250W motor and a 36V/12AH lithium-ion battery, allowing for a range of 90 km. The motor is powerful and has strong climbing ability, and the battery delivers a precise range. However, to ensure our electric bike's continuous and stable operation and safe use, a correct charging method is extremely important. I. Choose a suitable charger 1. Compatibility - For electric bikes like the EVERCROSS EK8S The charger must be compatible with the 36V/12AH lithium-ion battery. Batteries of different makes and models of electric bikes have different voltages and capacities. The battery parameters of the EVERCROSS EK8S are precisely engineered, and using an incompatible charger can result in either too high or too low a battery voltage. Too high a voltage can cause blistering in the battery, while too low a voltage can result in an incomplete charge, which will damage battery performance in the long run and even shorten battery life. 2. Original products - Prioritize choosing chargers from reputable manufacturers. Original chargers undergo strict quality control during the design and production process and can better meet the charging requirements of the battery. Some inferior chargers may have problems such as unstable circuits and poor cooling, which pose safety risks. II. Check the charging environment 1. Security - The charging location must be well ventilated. Let's take the EVERCROSS EK8 as an example.S For example, the battery will become slightly warm during charging. If it is charged in a poorly ventilated environment, the heat may not be dissipated in time, which may lead to excessive battery temperature. At the same time, it should be kept away from flammable and explosive materials such as gasoline and alcohol to prevent accidental fires. - Avoid charging in humid, hot, or cold environments. Humid environments may cause a short circuit in the charging cable; hot environments may accelerate battery aging and cause frequent overheat protection; cold environments may impair battery activity, reducing charging efficiency. - Also check that the charging cable is well grounded. A well-grounded cable can prevent the risk of electric shock and ensure the safety of the charging process. III. Connect the charger correctly to the battery 1. Connection points - When you insert the charger plug into the charging socket of the EVERCROSS EK8SWhen plugging the charger into the charger of your electric bike, make sure the connection is secure. A loose connection may interrupt charging, affect charging efficiency, and even generate sparks, which poses safety risks. - Make sure the charger poles match the battery poles and do not confuse them. Mismatching the poles may damage the charger and battery, and also poses a safety risk. IV. Check the loading time 1. Avoid overloading - In general, it is recommended to start charging when the battery of the EVERCROSS EK8S Its 36V/12AH lithium-ion battery can have charging times estimated based on the range under normal conditions. After charging, the charger should be removed in a timely manner, as prolonged overcharging can not only affect battery life, such as deforming the internal structure of the battery, but also cause safety issues such as blistering and battery deformation. V. Regular maintenance of battery and charger 1. Battery maintenance - For the battery of the EVERCROSS EK8S You should regularly remove dust and dirt from the surface to ensure good heat dissipation from the battery. - Avoid leaving the battery hot or cold for long periods of time to extend battery life and ensure the accuracy of its range. 2. Charger maintenance - Check whether the charger's connecting cables are old or damaged. If you find signs of damage on the charger's connecting cables, you should replace the charger in time or contact customer service for repair. VI. Consider special situations 1. External load - If you have an electric bike like the EVERCROSS EK8S suitable for frequent trips, you can install a portable charger so that you can charge at any time during your trip. 2. Charging costs - If you want both peace of mind and cost-effective charging, studies show that charging at night or during times when electricity prices are lower can effectively reduce electricity costs. At the same time, you should avoid charging in hot weather, as high temperatures require a lot of cooling for the battery, which also causes some power consumption and indirectly increases charging costs.In summary, for an excellent electric bike like the EVERCROSS EK8S It is extremely important to master the correct charging method, not only to ensure driving safety and extend battery life, but also to make us more worry-free and reassured in the process of use.

introduction In recent years, electric scooters have become very popular around the world due to their convenience and environmental friendliness. Many people choose electric scooters as a means of transportation for short distances and to enjoy the conveniences of city life. However, this also raises questions about the legality of electric scooters. Do you need a driving license to drive an electric scooter in Germany? This question concerns many people who want to try out this new form of transportation. Don't worry, in this article you will find a detailed answer to this question and learn more about the relevant regulations for electric scooters in Germany. Legalization of electric scooters in Germany: a revolution in road traffic In 2019, the German government officially allowed electric scooters on public roads, starting a revolution in German transportation. This decision not only meets people's desire for comfortable transportation, but also offers new ideas to relieve city traffic. What is an electric scooter? Electric scooters are defined in German law as "small electric vehicles" and their maximum speed is usually limited to 20 kilometers per hour. They have the following characteristics Power source: Battery powered, EVERCROSS uses the latest development of electric motors and lithium-ion batteries, the range is short, powerful. Simple construction: Usually with two wheels and no seat, the electric scooters are made of aluminum alloy, carbon fiber or stainless steel. Speed limit: The maximum speed is no more than 20 km/h. Difference between electric scooters and other vehicles To better understand the legal status of electric scooters in Germany, it is necessary to distinguish them from other vehicles: Electric bicycle: E-bikes have pedals and can be powered by human power, EVERCROSS e-bikes can also be ridden in pure electric mode, the range of different models of e-bikes is different, EK30 has a range of 60km, EK6 has a range of 90km and so on, while e-scooters mainly rely on electric motors to power them. Electric motorcycles: Electric motorcycles are faster and require a driving license, whereas electric scooters do not. German electric scooter driving license regulation: You must know the driving qualifications Age limit: In Germany, anyone aged 14 or over can ride an electric scooter without having a driving license. Physical condition: Drivers should be in good physical condition and be able to maneuver the vehicle safely. driving regulations Designated lanes: Electric scooters may only be ridden on bike paths, not on sidewalks or highways. Parallel ban: It is forbidden to ride several electric scooters next to each other. Prohibition of passenger transport: Electric scooters may only be driven by one person and may not transport passengers. Driving at night: When driving at night, electric scooters must be equipped with front and rear lights to improve visibility. safety equipment Helmet: Although wearing a helmet is not required by law in Germany, it is strongly recommended for your safety. Reflective clothing: In low light conditions, reflective clothing is recommended to increase the likelihood of being seen by other vehicles. Insurance and liability insurance for electric scooters Compulsory insurance: In Germany, e-scooters must have liability insurance. In the event of a traffic accident, the insurance company is liable for compensation. Types of Insurance: There are a variety of electric scooter insurance policies available in the market, and consumers can choose the right insurance product depending on their needs. Liability in Traffic Accidents Driver liability: If the driver of the electric scooter violates the traffic rules and causes a traffic accident, he/she will bear the corresponding legal responsibility. Liability: If an electric scooter driver is involved in a traffic accident that was the fault of another party, he can claim compensation from the other party. The Future of Electric Scooters: Opportunities and Challenges The promotion of electric scooters as a new mobility instrument in Germany faces both opportunities and challenges. opportunities Traffic relief: Electric scooters can effectively reduce traffic congestion in cities, especially for short distances. Environmentally friendly travel: Electric scooters are emission-free, which is in line with the idea of environmental protection. The development of the sharing economy: The emergence of electric scooter sharing platforms offers people a more convenient way to travel. challenges Traffic safety problems: Electric scooter riders have weak traffic safety awareness, which can easily lead to traffic accidents. Inadequate infrastructure: Bicycle lanes are not well equipped in some cities, which hampers the passage of electric scooters. Inadequate laws and regulations: The laws and regulations regarding e-scooters still need to be further improved. conclusion The development of electric scooters in Germany has brought people more choices for their travels. However, while we enjoy the convenience, we should also follow the relevant traffic rules to ensure the safety of ourselves and others. Warm Tips Laws and regulations are constantly updated: To get the most accurate information about the laws and regulations regarding scooters, we recommend that you consult the official website of the German Federal Ministry of Transport. Safety first: When driving a motorized scooter, pay attention to road safety and obey traffic rules. Civilized driving: As scooter riders, we have a responsibility to contribute to a good urban traffic environment.

Introduction:  At a time when technology is increasingly shaping our lives, children's toys are also becoming more intelligent. EVERCROSS, a leading provider of electric vehicles for children, is committed to creating safe, fun and educational driving experiences for youngsters. In this article, we will introduce you to the entire EVERCROSS product range and show you how they meet the needs of children of different ages and become loyal companions on their growth path.   EVERCROSS – A brand with tradition: The name EVERCROSS stands for "eternal crossing" and embodies the company's commitment to providing children with unforgettable experiences. With a clear focus on child-friendly design and continuous innovation, EVERCROSS ensures even more safety, intelligence and fun while riding. All products meet strict safety standards and are equipped with the latest lithium-ion battery technology to ensure a long range and durability.   Electric scooter series： EV06C: Compact, agile and full of fun The EV06C is specially designed for children aged 6 to 12. With its cool design and multiple speed levels, it offers the right driving pleasure for every age. Thanks to its foldable design, it is easy to transport and accompanies little adventurers everywhere. E5: The perfect entry-level model, safe and reliable The E5 is the ideal companion for children aged 4 to 8 years. With its low speed and numerous safety features, it ensures carefree driving pleasure. E6: Powerful, fast and exciting The E6 is the flagship of the EVERCROSS electric scooter series and is aimed at all little speed freaks between 8 and 12 years old. Equipped with a powerful motor, it offers high speed and a long range.   Electric Motorcycle Series： EV12M: Versatile and suitable for all needs The EV12M is a versatile electric motorcycle for children aged 3 to 12. Whether as a means of transportation or for exciting outdoor adventures – the EV12M is always there. EV06M/EV07M: The entry into motorcycling, safe and reliable The EV06M/EV07M is the perfect introduction to the world of motorcycles for children ages 3 and up. With its low speed and numerous safety features, it's the ideal companion for those first riding attempts. EV65M/EV08M/EV12M PRO: For young people with different needs EVERCROSS also offers various electric motorcycle models for young people, which differ in performance, range and equipment.   Which EVERCROSS electric vehicle is right for your child? Age: EVERCROSS offers a wide range of products for children aged 3 to 12 years. Interest: There are powerful models for little speed freaks, while for those who prefer to take it a little more leisurely, electric scooters are the right choice. Area of use: Consider where the vehicle will mainly be used, e.g. in the garden or on the street.   The advantages of EVERCROSS electric vehicles: Safety: All products meet strict safety standards and are equipped with the latest battery technology. Range: High-performance batteries enable long driving times. Comfort: Ergonomic design for comfortable driving. Design: Modern and appealing design that makes children's hearts beat faster.   What you should pay attention to when buying Authorized dealer: Buy only from authorized dealers. Correct installation: Follow the installation instructions carefully. Regular maintenance: Check tire pressure, brakes, etc. regularly.   Conclusion: EVERCROSS children's electric vehicles are more than just toys - they are loyal companions on the way to adulthood. They not only promote fun, but also a sense of balance and coordination. If you want to give your child a special treat, an EVERCROSS electric vehicle is the perfect choice.

E-bikes are becoming increasingly popular due to growing environmental awareness and increasing traffic congestion in cities. With so many brands and models on the market, choosing is often difficult. This guide will help you find the right criteria for you and discover your dream e-bike. 1. Define individual needs Before you buy an e-bike, you should define your individual needs precisely. Area of application: For example, the foldable, lightweight, and practical EVERCROSS EK5 is ideal for daily commuting. For relaxed rides for two, the EK15 and EK28 are ideal, with their 250-watt motors and 36V/12AH lithium batteries, which provide a range of over 90 km. Longer tours may require different performance features. Driving environment: Do you mainly ride in the city, off-road or on mixed routes? Budget: Your budget determines the framework for your selection. 2. Range thanks to powerful batteries The battery is the heart of an e-bike and determines its range. Battery type: Lithium-ion batteries are the most common choice due to their high energy density, fast charging times, and long service life. All EVERCROSS e-bikes are equipped with lithium-ion batteries and also offer removable batteries for convenient charging. Capacity: A higher battery capacity means a longer range. EVERCROSS offers batteries ranging from 36V/12AH to 60V/30AH. Loading time: Find out about the battery charging time so that you can integrate charging times into your daily routine. 3. Powerful engine for more driving pleasure The engine power determines the climbing ability and acceleration of your e-bike. Rated power: For everyday use, a rated power between 250W and 500W is usually sufficient. Engine type: Brushless motors are more efficient and durable than brushed motors. All EVERCROSS e-bikes are equipped with brushless motors. 4. Robust frame for maximum safety The frame is the backbone of your e-bike and contributes significantly to its safety. Material: Aluminum frames are lightweight and robust and therefore widely used. Steel frames offer greater stability. Construction: Pay attention to solid construction and clean welds. 5. Reputable brand, reliable service A renowned brand guarantees high product quality and good service. Brand image: EVERCROSS has been specializing in e-bikes for 25 years and offers a comprehensive service network with 18 workshops and warehouses throughout [Land]. Customer reviews: Read customer reviews to learn about other users' experiences. Conclusion Choosing the right E-bikes requires careful consideration. Consider your individual needs, compare specifications, and trust reputable brands like EVERCROSS. Tips: Test drive: Take the opportunity to take a test drive to test the driving feel and handling. Certification: Pay attention to the legally required certification (e.g. CE). Purchase contract: Enter into a purchase agreement to secure your rights as a buyer.

In today's fast-paced city, a convenient way to get around is crucial. Electric scooters have gradually gained popularity as an emerging mode of transportation. Today we will take a detailed look at one particularly eye-catching model - the EVERCROSS EV10K PRO. This scooter combines powerful features with elegant design, perfectly combining technology and practicality. 1. Branding: EVERCROSS EVERCROSS is a renowned brand in the electric scooter industry, making a name for itself through high-quality products and an excellent user experience. Committed to innovation and environmental protection, EVERCROSS has developed a range of high-performance, stylishly designed electric scooters that are ideal for urban use. The EV10K PRO is a flagship model from EVERCROSS, integrating the latest technologies and design concepts to provide users with the best possible riding experience. 2. Modell-Highlights: EV10K PRO The EVERCROSS EV10K PRO is a highly acclaimed electric scooter whose main features and advantages are presented below: 1. Powerful battery The EV10K PRO is equipped with a 400W 36V 7.8AH battery. This battery is characterized by its high capacity, energy density and fast charging time. Thanks to an optimized battery management system, the EV10K PRO can navigate effortlessly through the city and meets the daily needs of users. Whether for the commute or leisure, the EV10K PRO is always ready for use. 2. Impressive top speed The EV10K PRO reaches a top speed of 20 km/h, which is in the mid to high range for electric scooters. This speed allows users to reach their destination quickly while ensuring safety. Users can flexibly adjust the speed depending on road conditions and their own needs, thus enjoying a pleasant driving experience. 3. Long range The EV10K PRO offers a range of up to 30 km, which is an excellent performance for an electric scooter. Users can rely on the EV10K PRO to travel longer distances without the need for frequent charging. This not only increases the efficiency of travel, but also greatly improves the user experience. 4. High-performance LED front light To ensure safety during night riding, the EV10K PRO is equipped with a high-performance LED front light. This light not only offers high brightness but also a wide illumination range, allowing users to clearly see the road conditions. When riding at night, the LED front light allows users to see and avoid obstacles and dangers in time. 5. Large display The EV10K PRO has a large display that shows important information such as driving speed and battery level in real time. This display is designed to be simple and user-friendly, so that users can keep an eye on the status of the scooter at all times and plan their trips accordingly. This not only improves the user experience but also increases driving safety. 6. Dual system brake The EV10K PRO is equipped with a dual-system brake to ensure a safe riding experience. The front wheel has an electronic brake, while the rear wheel is equipped with a mechanical brake. This design allows the scooter to stop quickly in an emergency and avoid accidents. The dual-system brake not only increases the safety of the scooter, but also the confidence of users. 3. Detailed design and user experience 1. Foldable design The EV10K PRO is foldable, so it can be easily folded and stored when not in use to save space. Whether at home, in the office or on public transport, users can easily carry the EV10K PRO with them. This design not only saves space but also increases the convenience of traveling. 2. Pleasant driving experience The EV10K PRO's wide footboard is designed to be non-slip and offers a comfortable riding experience. The handlebars are height adjustable so that users can find the optimal riding position depending on their height and riding habits. The EV10K PRO is also equipped with a damping system that reduces vibrations and ensures a smooth ride. 3. Intelligent control system The EV10K PRO is equipped with an intelligent control system that offers a variety of intelligent functions. Users can connect the scooter via a mobile app and view real-time driving data and perform remote control. In addition, the EV10K PRO supports functions such as cruise control and electronic locking to provide users with a more convenient usage experience. 4. Usage scenarios and recommended target groups 1. City commuting The EV10K PRO is ideal for city commuting. It helps users avoid traffic jams and get to their destination quickly. Whether for commuting to work, shopping or leisure activities, the EV10K PRO offers a convenient way to get around. 2. Short trips For short trip lovers, the EV10K PRO is also an ideal choice. Thanks to its long range and foldable design, users can easily take the scooter with them for short trips and enjoy a free riding experience. 3. Environmentally friendly mobility The EV10K PRO is an environmentally friendly means of transport that is electrically powered and does not produce any exhaust gases. The EV10K PRO is a recommended choice for environmentally conscious users. 5. Conclusion The EVERCROSS EV10K PRO is a powerful and elegantly designed electric scooter. With its powerful battery, impressive top speed, and long range, as well as LED headlights, a large display, and dual-system brakes, it offers users a safe and comfortable riding experience. Whether for city commutes or short trips, the EV10K PRO is an ideal choice. EVERCROSS EV10K PRO is not just a means of transportation, but also a new lifestyle. Let's experience the EV10K PRO together and discover the unlimited possibilities of urban mobility!

A long time ago, in a modern city, there lived a young girl named Lily. Living in the heart of the city, Lily had to navigate busy streets and crowded public transportation every day to get to school. Although she loved the energy of the city, she always longed for a way to get around that was both environmentally friendly and fast. Interested in the EK15 electric bike: One day, Lily happened to see it in the window of an electric vehicle store - a sparkling EVERCROSS EK15 electric bike. Its streamlined design and bright colors immediately caught her attention. Lily believes that this electric bike is not only fashionable, but also very consistent with her environmental protection philosophy. Advantages of the EK15: After some thought and saving, Lily finally decided to buy this long-awaited EVERCROSS EK15 electric bike. When she rode it for the first time, she felt an unprecedented feeling of freedom and lightness. The car lightly pressed the accelerator and rolled along quickly. The quiet operation of the electric motor made her barely aware of its presence. Commute comfortably and quickly: Every morning, Lily rides her EVERCROSS EK15 electric bike through the city streets. She no longer has to squeeze into buses or subways and no longer suffers from traffic jams. The EK15's 250W motor and 36V 12Ah battery allow her to easily tackle a variety of terrains, from city streets to mountain trails and winter snow. The battery is very durable, with a maximum range of up to 90 kilometers, and a single charge is enough to meet her commuting needs for a week. More importantly, she feels like she is contributing to environmental protection, which makes her happy. Recreational riding: On weekends, Lily often goes out into the countryside on her e-bike. She liked the feeling of the wind blowing against her cheeks and the feeling of being able to explore freely. Whenever she sees the beauty of nature, she thanks her EVERCROSS EK15 electric bike for allowing her to enjoy everything with ease. The maximum speed of the car is 25 kilometers per hour, so she can enjoy the speed while ensuring her own safety. EK15 configuration: The EVERCROSS EK15 electric bike is equipped with a display that can show information such as mileage, battery power and riding speed. This feature allows Lily to keep track of her riding status and make sense of her travel route and time. Whenever she covers a certain number of kilometers, she feels a small sense of achievement. She feels that daily riding is not only a way of traveling, but also a reflection of her attitude to life. Hochleistungsakku: The charging process is also very convenient. The 5-6 hour charging time allows her to complete the charging process at night and fully charge it again the next morning to start a new day. Over time, Lily noticed many positive changes in her life. She became healthier because cycling was not only a means of transport but also a good form of physical exercise. Her mood improves because she enjoys riding every day. Summarize: Most importantly, Lily felt she had found her own rhythm. Whether commuting to work or taking weekend trips, her electric bike EVERCROSS EK15 has become an indispensable part of her life. Lily knows that together she and her e-bike will tackle even more adventures and challenges and create even more wonderful memories.

Member Day has been a significant event since the founding of the EVERCROSS brand and runs from July 1st to 10th. This period is not only a celebration of the brand's anniversary, but also a special moment to express gratitude and feedback to customers. Since the brand's founding, we have focused on electric scooters and electric bikes for more than 20 years. Without the support of our customers, we couldn't continue to exist today. Therefore, Member Day is not just a way to give feedback to customers, but also a reflection of the brand's values and beliefs. All products in the store have been adjusted to the lowest price, and large discount coupons have been introduced to provide customers with the best shopping experience. The origin and development of the Members' Day The EVERCROSS brand was founded on July 1, 2008. Membership Day was born out of the brand's founding with the goal of celebrating this important historical moment and using it as an opportunity for closer interaction with customers. Promotions During this special period, the EVERCROSS brand is offering a maximum discount of up to €300 on all electric scooters and electric bikes. Customers also have the opportunity to receive a 10% cashback commission by referring friends, further increasing the value of the purchase. Special advantages To enhance customer engagement and interactive experience, the EVERCROSS brand has launched a special review activity. After participating in the review, customers have the opportunity to be selected and receive a surprise gift to express their special care and gratitude to the customer. How to participate and enjoy Member Day To participate in the discounts and special benefits of EVERCROSS Membership Day, simply visit our website or offline stores during the event. Register as a member or purchase products directly to benefit from the above-mentioned discounts and benefits, making your shopping experience even more affordable and enjoyable. Finally EVERCROSS Membership Day is not just a day for shopping, but also an important moment for brands to deepen relationships with customers and strengthen loyalty. We hope to bring more value and surprises to customers through these offers and activities, and continue to foster close connections and long-term cooperation between brands and customers.